The first thing UAE-based brand Dukkan Avantique launched was a bucket hat. Reversible, with one side bright and colourful, the other plain and minimalistic. Rima Roukh, who designed it with her business partner Sally Batha, says it wasn’t meant as a big statement. But its success showed what they wanted the brand to be: adaptable, with more than one way of wearing.
The idea for the brand came together quickly. Sally Batha calls it “an impulsive decision.” She had always wanted to start something and thought Rima Roukh was the right partner. Roukh had just graduated with a degree in business and finance and didn’t want to work in that field.
“I knew I had everything to gain and nothing to lose,” she says. Two months after deciding to try, they had their first small collection. Batha brought negotiation and contract skills, Roukh brought a strategic overview, and they agreed on the direction.
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