About Dukkan Avantique
Dukkan Avantique is a third-culture fashion brand based between Dubai and Amman. Rooted in storytelling, art, and contemporary design, Dukkan Avantique explores identity, belonging, and the idea of “home” through thoughtfully crafted apparel and community-led initiatives.
Born from lived experiences between cultures, cities, and contradictions, Dukkan Avantique exists in the in-between, embracing complexity and creating for those who feel at home across many places.
Design Philosophy
Our approach balances heritage and the avant-garde, emotion and function. Each collection translates personal stories, emotions, and memories into wearable form, with subtle references to heritage and contemporary silhouettes designed for everyday life. Our pieces are made to be lived in, moved through, and made personal.
Community & Culture
Beyond clothing, Dukkan Avantique is a growing creative community. Through collaborations, pop-ups, and Club Avantique initiatives, we create spaces, both physical and digital, where stories are shared, cultures intersect, and creativity is celebrated.
Our creations are extensions of who we are, where we come from, and who we are becoming.
Meet the Founders
Dukkan Avantique was born on July 7th 2021 by two best friends in their early twenties.
Rima Rokh, designer and creative director, is a Palestinian-Jordanian self-taught artist. Having lived between Saudi Arabia, the UK, Jordan, and the UAE, she was intrigued by the diverse faces and places, colors and shapes she encountered, kindling within her a fervor for the arts. With a background in Finance and Economics and experience in strategy consulting, Rima bridges analytical thinking with creative expression, moving fluidly between structure and emotion. A fashion course atCentral Saint Martins deepened her artistic vision, blending business acumen with a deep love for art, fashion, and identity-driven storytelling.
Sally Batha is an entrepreneur with a unique and diverse background that blends her Palestinian-Indian heritage with an international upbringing. Born in the US and raised in Dubai, she now brings her global perspective to Dukkan Avantique. A graduate of the University of Leeds, she earned a degree in International Business and Finance in 2020. With a dynamic blend of business acumen, creative flair, and a deep passion for food and fashion, she continues to grow her entrepreneurial endeavors.
Both were connected through their love for fashion, art and entrepreneurial spirit.
To the founders, Dukkan Avantique is a mood. An old soul that adventures into an artistic and edgy persona.
